WHY DO YOU USE IMAGE PROOFING IN YOUR PROCESS? What’s left is a collection of the absolute best images, with plenty of options to choose from. We take hundreds and sometimes thousands of shots in one shoot! Before I deliver a proof gallery, I always discard any unnecessary or missed shots. Image proofing allows photographers to help clients choose the best photos from their shoot without overwhelming them. Image proofing is a collaborative way for photographers and clients to work together on the final images. Photographers typically don’t deliver every image they shoot to a client. Retouching is where the true magic happens! Once a client chooses their favorite images from the proofs, the photographer retouches and artistically edits the final images. Proofs are typically uploaded and delivered to the client shortly after a shoot. Photo proofs simply provide clients a good sense of what the images look like before final retouching. They are not the final creative product, and therefore are often overlaid with watermarks. Photo proofs are lightly edited images uploaded to a gallery at a low-resolution size. It’s the moment where the entire shoot finally becomes real! Let’s dive a bit deeper into what photo proofs actually are, and what role they play in the shoot process. When I deliver a proof galleries to a client, it’s the first time they see the images from their shoot. There are so many steps to bringing a branding shoot to life from creating mood boards to actually shooting. Win-win for everyone! Creating a gallery of photo proofs for my branding clients is one of my favorite parts of the shoot process. Photo proofs not only give clients more control of the final images from their shoot, they also help photographers deliver images to clients more efficiently and thoughtfully.
Whether you’re a client of mine (hello, hello!), just booked a photoshoot, or a fellow photographer, I created this guide on everything you need to know about photo proofs just for you! Did you just book a photoshoot with “photo proofs” in the mix and have no clue what that means? Or are you a fellow photographer looking to reduce your photo editing time and improve your client experience? You’ve landed in the right place! Image proofing is a process some photographers use that many people don’t necessarily know much about from the get-go.
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